Dr. Coggeshall is professor of anthropology at Clemson University focusing on American regional and folk groups with special interest in the sense of place in Appalachia. Drawing upon examples from fieldwork for his two most-recent books, Liberia, South Carolina: an African American Appalachian community(2018) and Something in these Hills: the culture of family land in southern Appalachia (2022), Coggeshall links contemporary theoretical ideas to actual human experiences from the Southern Appalachians. Power and resistance, the symbolic meaning of land, and challenges to community-based research are discussed. As Beverly Hills discovered, the ‘hillbillies’ are more diverse and sophisticated than they have long been portrayed to be.